Wednesday 17 June 2015

Japanese Street Style

Take a walk down the Harajuku district in Tokyo and you will undoubtedly be greeted by the bright colours and extravagant fashions of Japan. It is common knowledge that the Japanese aren’t afraid to push the boundaries in almost everything they do. Just look at the variety of Kit Kat flavours produced by the Eastern country. These flavours may not be catching on in the Western side of the world just yet, but the fashion hasn’t gone unnoticed. Welcome to the world of wacky fashion.

Much like the different styles found in the UK, Japan fashion ranges from cute and girlie to dark and gothic. The main difference however is that they take each fashion to the extreme. A popular street fashion found in Japan is ‘Lolita.’ The Lolita style has a number of different subcultures within it – sweet Lolita, gothic Lolita and punk Lolita to name just a few. This style takes the Victorian and Rococo era and gives it a modern twist. The end result is something very unique indeed. Not to be confused with the Western connotations of sexualised youth, the term ‘Lolita’ in Japan references elegance and modesty resulting in high neck collars and full skirts.

[Images from Tokyo Fashion]


Another popular fashion is ‘Decora.’ In English, the term ‘Decora’ translates to ‘decorative’ or ‘decoration.’ This style is widely based around the layering of accessories including both hair accessories and jewellery and is known for being bright and colourful. It is also common for small toys to be used to accessorise. Like ‘Lolita,’ this style can be divided into different subcultures ranging from pink and girlie to dark and gothic.

[Images taken from Tokyo Fashion]

What happens when you combine 1950s Americana with music and fashion? You get ‘Rockabilly.’ This style can be found almost anywhere in the world, but naturally Japan step it up a notch. Looking like they have stepped right out of ‘Grease,’ the men sport greased back hair and leather jackets while the girls step out in high ponytails and poodle skirts. Alternatively, girls can be found wearing pencil skirts and sweetheart necklines for a more pinup look.

[Image taken from Tofugu]

Finally, one style that you may be more familiar with is ‘cosplay.’ The shortened term of ‘costume play’ refers to an outfit inspired by video games, anime and a variety of other pop culture icons. In Western countries you will more likely see this style at conventions such as Comic Con, however on the streets of Tokyo, it is common to see individuals incorporate their favourite character’s style into their own every day outfits.

[Images taken from Tokyo Faces & Tokyo Fashion]


These are just a select few street styles that can be found in the streets of Tokyo. Other popular fashions to be found include ‘Ganguro’ and ‘Mori.’ The Japanese will continuously be admired for the confidence they seem to possess to express themselves in a way that most in the UK and other Western countries may find a little OTT. Hopefully one day we might be able to feel free to express ourselves in similar ways. Maybe without the use of small toys as accessories though.

Until next time,
Elijah xo


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